Staging Home Interior Design

Staging Home Interior Design is a more elaborate version of staging that involves bringing in furniture and accessories, and strategically setting the property up to look like a cleaner, better version of a home ready to move into. There are selling circumstances where the basics of home staging won't be enough to help the seller achieve their sales goal.

Staging Home Interior Design to achieve selling success

For instance, in very large homes, it's difficult for most buyers to visualize themselves and their furniture, space and room usage, etc. By introducing furniture and a few strategic accessories in each room, a buyer will form a much better vision of what it would be like to live there, and how to effectively set up furniture in each room. Including interior design into the plan can accentuate and glamorize rooms or a whole house in a way that could potentially bring in many more offers/interest from potential buyers, as well as help to achieve a higher sales price.

A positive side effect of a good staging home interior design job is often creating an emotional tie to the property, for prospective buyers. Every good realtor knows the best scenario is when a potential, qualified buyer develops a strong emotional connection to the property. They leave the showing and think about the property, want to see it again, start planning where their furniture will go. This step is most often achieved through good home staging techniques.

This additional interior design element added to the normal home staging efforts is not always needed or necessary. This type of additional staging is most beneficial for high end condos and homes, or properties that are competing for buyers in high supply, low demand neighborhoods, buildings, areas. It is also a very good idea for luxury properties in areas where the majority of potential buyers are international, or will be using the property part-time and for vacations. Why? Most likely the interior design introduced will be how the buyer will want to purchase. In these cases, it's very important to introduce the right furniture, colors and accessories, because the buyer may want to purchase the property as is, with everything in place.

Staging Home Interior Design Basic Elements:

  • Space
  • Color
  • Scale and size
  • Focal Point

Space of each room and how you use it...

Look at each room individually. What is the primary, main use for the space? If it's the kitchen, how can you maximize the space in this room? Kitchens are for cooking and eating.  Remove anything that doesn't fit the use. Desk? Remove it. Planters? Remove them. Make more space by taking out the items that aren't specific to cooking or eating.

For each room, make sure there's a wide open space to use as the walk through, leading to another room. Don't let corners of furniture or other items block a pathway, or force you to walk around the object. Remove it. Create more space. The more space the better.

You've probably lived there for a while, and you are used to where the furniture is located. But look closely. Consider shifting pieces of furniture around, if they might make more sense or create more space in a slightly different location, or facing a different way. Consider placing a reading chair in front of or near a window. Maybe the big potted plants should be moved to the patio, to create more empty space in the room.

Color in each room is important... but be careful!

The basics for home staging interior design are a little different than if you were solely interested in interior design (without the desire to sell your home). In regular interior design, your goal is to create a space that you love, in part by using color that you love.

In home staging, you want to use color that is most appealing to the broadest range of potential buyers. Sure, you may love purple. But the vast majority of home buyers WILL NOT  like the purple. KEEP IT NEUTRAL. Walls should be painted neutral. The most appealing color of walls for home staging interior design is a light beige or a light greige (beige with a grey tint, for a slightly more modern appeal). White interior baseboards and doors are most appealing. And just a simple splash of color in pillows, rugs, wall art, or flowers is all you need.

Scale and size

Furniture should always be to scale. Meaning... if it is a small room, make sure the furniture is minimal and small as well. A small dining room (right photo) can accommodate a small 4 chair dining set well. But a table any larger would overwhelm the room and be a liability to the home staging effort.

Accessories like paintings, place mats on a table, drapes should all be strategic sized properly. No heavy drapes if there's only one small window in the room! Limit wall art to 1 wall.

Focal point

Each room should have a focal point. Perhaps there is a bay window overlooking a garden. Maybe the dining room has a great alcove in the ceiling for a hanging light fixture. Find a main element in each room that makes it unique, useful or desirable... and add an accessory, piece of art or furniture that will accentuate it. 

Don't forget the other incredibly persuasive and important sense besides sight! Sense of SMELL can play a very significant role in staging home interior design efforts. Strategically placed flower arrangements and larger decorative scented candles can be very impactful to prospective buyers. Clean or citrus scents in the kitchen and bathrooms, green or floral scents in the bedrooms... and buyers will be even more likely to connect with the home on a more emotional level, and remember it long after they leave the property.

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